Whether you are planning to take up your exams or you are preparing for this certification, it is essential to know a thing or two about how a certification exam looks like. Any exam should test the marketers understanding in both the fundamental and intermediate concepts surrounding AdWords. Also, the test evaluates the marketer’s ability to set up, manage and optimize an AdWords campaign.
Topics Covered in Google Ads Tests
To ensure you can successfully come up, manage, and optimize Google AdWords campaigns, learns are required to go through several topics. Different topics are more suited to specific industries. Thus, it is imperative to understand the demands of the industry that are you are in or your preferences. Some of the topics covered include:
This topic is designed to help marketers understand both basic and advanced search engine concepts. In this class, the student is expected to learn how to create, manage, and optimize ads. Understanding the fundamentals of search engine advertisements are essential for individuals or companies operating on a limited AdWords budget.
This lesson or topic covers advanced display advertisement topics. This involves helping the marker understand the best practices involved in developing ads. This course is designed to help individuals and companies with a significant AdWords Budget.
This topic covers the technical aspects involved in mobile advertisement. It is more involving than the other topics considering that it includes things such as biding and targeting, campaign analytics, and mobile optimization.
This topic is designed to impart both basic and advanced concepts in video marketing. It caters for the needs of people who run video ads on YouTube. Marketers studying this topic are expected to learn how to manage and optimize video ads.
There you have it, some of the critical areas of Google AdWords certification. Getting a certificacion google adwords is easy; you only need to master these topics and pass a certification exam. It is clear that Google ads have a technical dimension. As such, the best way one can get the best out of this online marketing campaign is by understanding some key elements involved in AdWords architecture. For employment reasons, having Google Ads certification gives employers or clients an idea of how well you know the AdWords platform.