Google Ads generate high returns because of its intent-based platform. However, generating a high return involves many hours of work daily, from combing through many negative keywords to adjusting bids on each campaign to meet fluctuating costs of acquisition and clicks.Fortunately, there are different ways to automate your Google Ads campaigns to generate new business with minimal time spent on the platform.
Capitalize on Cheap Clicks
You should note that the cost per click fluctuates on a daily and weekly basis. That is because it is dependent on what advertisers are ready to bid, and costs can fall or rise dramatically. Some advertisers pause their bids during weekends or increase their bids. In any case, they have an important change in your bottom line. As you know, it is hectic and time-consuming trying to monitor PPC changes for each of your keywords and campaigns. Fortunately, with automated rules, you do not have to. In fact, you can even automate your budget and bidding process.
Spend More when CPC is Low
CPA is an important metric. It tells you the amount of money you want to spend to acquire a customer. Ideally, the CPA is quite relative. If you have high-value customers, then it makes sense to spend more to acquire them. On the other hand, if you have low lifetime customers, you cannot afford high CPAs. In fact, CPA is an important metric that dictates how to run your Google Ads campaigns. For instance, if your CPC ranges from $50 to $100, then you should focus on generating a smaller amount of customers and converting them into profit centers for your business.
Use UTM Tags on Campaign Level
UTM cards offer you precise tracking that standard links cannot give. However, setting at least three at any particular time is quite challenging. Think of tagging your campaign with UTM codes. However, if data means a lot to you, then you have to use UTM codes. Remember that UTM codes are tracked in Google Analytics.
Get the Search Terms Report
The truth is that the search terms report is quite important for new campaigns. Unfortunately, most people do not realize that. You may be surprised to learn that the keywords you bid and not actually what you are paying for.