Everyone these days is trying to make extra income from the Internet. One of many ways to do so is by creating a website with the expectation of visitors traffic that will later generate money. The most popular logic in the website business is that the more visitors a web owner can get, the more profits he/she will make from putting on ads. And of course, there is some truth in it.
However, believe it or not, monetizing a website through ads is not an ideal way to make money. This method does not fully unleash the ultimate potential of a high traffic website. And here, we are going to discuss further the right ways to get more money from a website.
Advertising Your Own Products
When you get to build links and generate site’s traffic to your website, anyone who puts ads on it will get the most benefits of the audience reach. And from there, as the owner, you will be faced with a dilemma. If you put too many ads on your web, no visitors will like it because they disrupt the reader’s attention.
But if you do not put enough ads, it will be difficult for you to make money. Even if you spend zero budget on your web, creating quality contents does take some time and a lot of thoughts. Poor revenue will undoubtedly be a distressful situation.
What’s more profitable than putting ads on your website is selling products or services that belong to yourself. Even if your web’s contents are purely for creative purposes (such as movie reviews, books reviews, self-development, free courses, etc.), there are always ways to sell something.
For instance, you can start by producing merchandise. Branded mugs, shirts with printed artworks, bracelets, and other small and simple items can be a good start.
Applying the Funnel Marketing Strategy
When you are trying to sell something to your site’s visitors, you have to do it gradually. You cannot expect that one hundred percent of your audience is going to convert to be your loyal customers. Do not make the purpose too obvious! And that is the first rule.
Second, give enough optional items to your customers. Bracelets with the price of less than $5 can do the trick. But then, you have to provide other stuff with higher tags as well. And if your site is new, it would be better if you spend most of your production budget on the cheapest goods because they are usually the most preferable.
Funnel marketing’s principle is to condition your leads to be comfortable with purchasing stuff from you first. No one will be attracted if you only sell them expensive items to contribute.
Integrating Crowdfunding Platforms
Another great way to get paid more from a website is by incorporating crowdfunding platforms like Patreon, GoFundMe, RocketHub, or Ulule, into your site. This strategy is most helpful if your contents are primarily educational. But do not use this crowdfunding option on its own. Integrate it with the merchandise sale also. Together, both strategies can bring you significant income that can make working as a content creator liberating.