Way to Market Your Website

Most things are done online these days, and this has impacted the marketing and advertisement industry. Advertisement is not done in the old way, and most businesses are reaching potential customers through the internet.

If you have a business, you probably already have a website. After creating a website and finding a reliable hosting service provider like Easy Blog Networks, there are certain things you are required to do to start benefiting from the website.

Most of the time, many enterprises create websites to advertise their business and reach more people. The article will talk about some useful tips in marketing your website. Below are some of the factors you should consider doing.

Search Engine Optimization

manIf you are new to search engine optimization, this is how visible a website will be on different search engines. SEO ranking is essential as it will determine how your website will be ranked when one searches for information present on the site. If you search for something by using Google, chances are high to you will visit the sites that appear first.

Well, your site must be highly ranked to get more visitors, thus reaching more people. Several things will help you improve your website SEO rankings. They include publishing relevant and interesting content. Using a web hosting service provider who provides reliable speed is also essential.

Email Marketing

Email marketing is one of the most effective ways to market your website online and bring in more customers. Before a potential customer decides to purchase services or goods from your business, they need to be convinced. This might take a while, and you need to put in some effort in engaging potential customers.

You should use an emailing marketing tool to send personalized emails to those who visit your website. You can send various emails explaining why a potential customer should choose your business or buy something through your website.

Social Media Marketing

phoneYou might be surprised by the number of people who are using different social media platforms every day. Social media holds one of the most significant online markets.

You should consider marketing your website on various social media platforms. You can use different social media influences to mention your business or link to your website in one of their posts. Through this, you will end up receiving more visitors, which will improve its SEO ranking.

If you wish to reach more people through your website, you should consider the mentioned tips.…

What is the Funnel Marketing Strategy, and Why Should You Bother?

Online marketing business has its unique traits. Unlike in the physical stores, where all buyers have a clear intention of purchasing goods, online marketing relies on turning visitors into customer leads, then into buyers, and then into loyal customers. It involves sophisticated degrees of behavioral framing and pricing strategy.

In this article, we are going to discuss specifically the funnel marketing strategy. It is a most useful strategy for a web host, e-commerce owners, and digital marketers.

The Core of the Funnel

converting visitors to customersFirst, the idea behind funnel marketing is to turn a site’s visitors into customers in the most discreet ways. No one likes vulgar promotional contents when it comes to Internet marketing. Everything should be done step by step, and the visitor’s comfort has to be the site’s owner primary consideration.

Second, the design of your website is a significant determining factor for the funnel strategy to take effects. You have to make sure that your audience’s visit experience can feel like a journey. You have to guide them door to door before they can finally create an image of your company. Do not explain who you are in one long biographical description. That is too outdated, and it makes people reluctant to spend more than a minute on your site. Remember that you need to hook your visitors.

Third, what makes the core of a funnel marketing is its wide range of meaningful options. Only a few visitors will buy any of your products in one visit. You have to keep providing useful contents that will make your audience a returning visitor. And once again we would like to remind you, do not create too many promotional materials.

Elevating the Intimacy

In deploying the funnel strategy, the ideal goal beyond converting the visitors into customers is that to create evangelist customers who will promote both your site and products. First, you need to make use of emailing service and social media. Creating an active social media personality can build the customer trust. It works under the assumption that you have an image to maintain. If things go wrong, people can report your company’s account and make everyone aware of your fraud.

executive on his phone

Second, you have to assist your customers during the critical hours of a transaction. Once a person makes a deal, accompany him/her through the process of shipment. Make an automated response that praises the buyer for supporting the site. And if there are any complains or inquiries, you have to respond to them fast.

Third, allow discussions on your site. Make your visitors feel like they are dealing with a person, not a robot company. Replying through the Facebook comments, Twitter’s twits, and the likes can help you to maintain a good personality among Internet users.

Upgrading Your Quality

At least once in a year, you have to analyze the demographics of your leads. Learn which contents appeal the most visitors. Take notes of the regions from where your visitors mostly come. And see which products have the highest and lowest sales rate. And to do this step, you can use Google Console. It is a free service with many practical features.

After you learn about your flaws, you should fix them. Upgrade your contents according to the data from demographic analysis. And you should also renew your products because the ultimate goal in funnel marketing is to hook up the audience.…

Ways to Get More Money from a Website

Everyone these days is trying to make extra income from the Internet. One of many ways to do so is by creating a website with the expectation of visitors traffic that will later generate money. The most popular logic in the website business is that the more visitors a web owner can get, the more profits he/she will make from putting on ads. And of course, there is some truth in it.

However, believe it or not, monetizing a website through ads is not an ideal way to make money. This method does not fully unleash the ultimate potential of a high traffic website. And here, we are going to discuss further the right ways to get more money from a website.

Advertising Your Own Products

When you get to build links and generate site’s traffic to your website, anyone who puts ads on it will get the most benefits of the audience reach. And from there, as the owner, you will be faced with a dilemma. If you put too many ads on your web, no visitors will like it because they disrupt the reader’s attention.

ads banners on a web

But if you do not put enough ads, it will be difficult for you to make money. Even if you spend zero budget on your web, creating quality contents does take some time and a lot of thoughts. Poor revenue will undoubtedly be a distressful situation.

What’s more profitable than putting ads on your website is selling products or services that belong to yourself. Even if your web’s contents are purely for creative purposes (such as movie reviews, books reviews, self-development, free courses, etc.), there are always ways to sell something.

For instance, you can start by producing merchandise. Branded mugs, shirts with printed artworks, bracelets, and other small and simple items can be a good start.

Applying the Funnel Marketing Strategy

When you are trying to sell something to your site’s visitors, you have to do it gradually. You cannot expect that one hundred percent of your audience is going to convert to be your loyal customers. Do not make the purpose too obvious! And that is the first rule.

making money online

Second, give enough optional items to your customers. Bracelets with the price of less than $5 can do the trick. But then, you have to provide other stuff with higher tags as well. And if your site is new, it would be better if you spend most of your production budget on the cheapest goods because they are usually the most preferable.

Funnel marketing’s principle is to condition your leads to be comfortable with purchasing stuff from you first. No one will be attracted if you only sell them expensive items to contribute.

Integrating Crowdfunding Platforms

getting money from the crowdAnother great way to get paid more from a website is by incorporating crowdfunding platforms like Patreon, GoFundMe, RocketHub, or Ulule, into your site. This strategy is most helpful if your contents are primarily educational. But do not use this crowdfunding option on its own. Integrate it with the merchandise sale also. Together, both strategies can bring you significant income that can make working as a content creator liberating.…